Sprout SocialĪha moment: New Sprout Social users immediately find their aha moment through a product demo tour. If the product’s promised value is that it offers guided meditations to help people achieve their wellness goals, then Headspace must take the time to understand users’ unique needs. This personalization is critical since meditation is a deeply personal practice. Like other food delivery apps, Grubhub promises to help users discover and order food online from nearby restaurants for pickup or delivery.Īfter answering the onboarding questions, Headspace users reach the aha moment users get a personalized recap of their guided meditation plan and can get started with their new meditation right away. Grubhub’s first marketing lead, Casey Winters, and his team discovered that the conversion rate doubles for Grubhub users in Boston who get 55 or more results after searching their address on the platform. This particular aha moment is backed by user research. GrubhubĪha moment: After a new user enters their address on the homepage, Grubhub presents them with a page full of restaurants to choose from. The straightforward onboarding approach helps new users get ramped up on the product quickly. First-time users aren’t directed to create anything of their own, but they’re shown how with simple instructions. Once new users get to step four of the product’s onboarding tutorial, Canva shows them exactly where to go to begin sharing their design with the world! Canva even removes obstacles for users who just want to see how it works and aren’t ready to design anything just yet. But to achieve these benefits, companies must create a friction-free onboarding experience that gets folks to their aha moment. Increasing revenue and winning new customers are both exciting goals. Existing customers are more likely to buy from a company repeatedly and spend more money during subsequent purchases. Retained customers also play a major role in bringing in revenue. And saving on acquisition is a pretty big deal, considering it costs more than retention. Word-of-mouth referrals can result in big wins for businesses because they often lower the need for paid user acquisition. Users who appreciate a product’s value are likely to spread the word about it throughout their networks. Retained customers drive growth by bringing in more new users and helping a company’s bottom line. The sooner you get new users to the aha moment during onboarding, the more likely they are to stay with your product. (Pro Tip: if you haven't spent time creating a user journey map, we suggest getting a handle on that first before optimizing flows for specific aha moments.) Why are aha moments essential to user onboarding? The opportunity to reduce time to value for customers exists during our favorite part of the customer journey: user onboarding. Aha moment aka activation event or the eureka effectīut to turn new customers into regular users of your product, you’ve got to help them discover the value you promised-fast.
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